Lucia Pica’s first make-up collection for Chanel is a love letter to the color red, with red lipstick, red eyeshadow, red nail polish, and even red mascara.

The house of Chanel has never shied away from a good rouge. As Coco Chanel once declared, “Red is the color of life, of blood, I love red.” Her affinity for the daring hue extended into her cosmetic wardrobe: The style maven mandated the inclusion of a lipstick compartment within the design of the classic flap and 2.55 bags. Her own signature shade was a vibrant true red (best translated in today’s Rouge Coco in Gabrielle), and she rarely left home without her lip lacquer. “I was inspired by Coco Chanel and her quote ‘put on lipstick and attack,’” says Pica. “Red exudes power, vulnerability, and warmth; it’s a celebration of women.”

To prove her point, the Italian-born artist, whose expert skill was honed under the tutelage of Charlotte Tilbury and who is frequently showcased on magazine covers (Vogue Paris, Vogue UK, Another Magazine), artistically executes an impactful, all-red look on actress and Chanel muse Kristen Stewart. “When I was working on the campaign with Kristen, she told me that actors sometimes apply red eyeliner to make their eyes appear more intense,” Pica notes, referring to Eros, the universally complementary burgundy-brown eyeliner. “But don’t forget to have fun; mix and blend the shades, get playful.” Read on below for Pica’s tips for how to play with the shade on your visage.



Dress up the eyes with Les 4 Ombres Candeur et Expérience by blending the top left shade in the palette with the brick red shadow and the bottom right shade. Apply the mixture over the entire eyelid and along the crease using the Chanel Large Eyeshadow Brush N°25.


To further accentuate the eyes, draw a thin line of Stylo Yeux Waterproof in Agapé above the upper row of lashes and Stylo Yeux Waterproof in Eros along the lower lashline. Add an application of Le Volume de Chanel mascara in Noir to the upper lashes to intensify the look.


Line the contour of the lips with Le Crayon Lèvres in Rouge Profond, following with an application of Rouge Allure Velvet in Rouge Charnel with the Retractable Lip Brush.